Why does your business needs a website? is such a question which has been constantly asked.
Website is a reliable source of prospects-
Whether your business is new or has an existing venture in both the scenarios your Business needs a website.
Now let me tell you “why does your business need a website?”
On an average a human spends 8-10 hours looking at his mobile, then its but obvious that people will love to ask google about their problems and google will help them out with the best possible solution.
If your business is the best suitable help for them then google will help them with the best solution as your website or your social presence.
In the case you don’t have a website, Google will suggest other business websites suitable for their problems and they will generally be your competitors. So there you loose an authentic source of customers.
First Impression is the last impression-
You will have heard the phrase “First impression is the last impression”.
Imagine a scenario where there are 2 stores of same solutions suitable for your business problems. One store is well set and full of vibrant colors and another is just set up as a store does not look alive. Which one would you choose to enter?
The most probably you would say why does it matter? We wanted a solution of our problems. Why does the aliveness of the store matter? But this is where customer psychology works? A well decorated and created store will encourage people to enter. Now you can replace the store with a well created website. Your website works as the store for you as a front face of your product and services. That impression will remain with the customer for long.
If you have a website that should be properly maintained.
Therefore its important you have a well maintained website.
Authenticity-
To verify about your business authenticity your prospects check your visibility over internet. Do you exist or not? What does your customer speak about you? Where do you locate? What are your services? Your payment details.
After verifying most of the things a customer will think about your authenticity. You lack authenticity without a website, because your prospect has nothing to be assured of. Website give an impression and belief about your business and a sense which gives them relief that in the case of any problem in service or product he or she can claim on the website. Not having a website gives a feel of unreliability
Re-Visiting Customer or referral
When a customer feels satisfied with your product and services then the customer becomes the advocate for you. Without a website how that advocate will communicate about you or will create a positive image in your new prospects mind.
With a website and social presence you can anchor your prospects and can wow! Them with your services and products.
Without a website you lose this liberty.
Chance to grab leads-
Websites are a great substitute of your offline stores. A proper organised website can make a sale even though or a great way to grab leads of your targeted customers. Your website works even though you are sleeping. A website can help in grabbing leads 24/7.
Keep your customers updated with new offers –
Website work as landing page to the customers and business owners can always leverage them to use it to attract new prospects and old customers with their lucrative offers.
This article will help you better understand why do business need a website?
