A recent study found that SEO is a great way to generate leads for businesses. The conversion ratio is also high for SEO acquired leads.
We as a human trust high authority and trusted sources therefore if any business has been suggested by Google our trust on such business will be high.
But what kind of keywords do we need to target for ranking our website to generate potential leads that are a matter of discussion?
What kind of content attracts good leads and what does not?
Do all users search for any product and service over google?
Actually, not!
Google is a search engine which we use to know and search about information and data, we do not search on google every time to buy something or for a product, then what kind of content will attract potential leads?
The answer is that depends on the search intent-
When a visitor is searching for something the search engines through him results which has quality and relevancy regarding their search terms.
Let’s take example-
The search was made to know
1 How to clean your room?
Now this search term simply refer and looking for some
The intent to search this to know about America’s president so its ‘informational intent’
2 Buy Hair Dryer
Buy Smart Bands
The intent for this search is transactional: the user is exploring hair dryers to buy.
3 Facebook Login
Hostinger login
This is a navigational intent search where the user want to find a specific website or online resource
4. Best face wash
Reviews
This intent is commercial intent where users want to search about a product and service and intent is to buy it.
Image (showing an image about intent)
Therefore it’s important that the content
Content with the Commercial intent is a great way to generate leads as it will attract those visitors more who are looking to buy something and such users will remain on the the user will remain on the website for longer.
Setting up the same Content intent as the potential customers will search for help to get potential leads which may lead to sales. This is why SEO is very important.
