Email marketing is the best tool still in 2022. 

If used correctly then Spent Cent 1 can give us a return of $33. 

Email Marketing is that powerful tool. 

If following these are well taken care of then chances of getting return is much Higher. 

Following Tactics should be followed- 

1. Use Name of Receiver-

We love to hear our name, it sounds like sugar candy in our ears similarly it grabs our attention. People do not like to be called sir/ madam or any formal connotation in spite of their name. 

 So use their names 

2. Build Repo with your receivers- 

Imagine some stranger called you and in the first call they tell you to purchase this product. It has got these benefits, How strange would you feel about it. 

Therefore it’s important to build repo, the same you can build with email marketing. Nurture your email receivers first then give them value by selling your product. it will be valuable for your receiver and in return a bit for you too. 

3. Properly build your email list- 

Yes! building your email list is crucial, For building a potential Email list we need a properly filtered audience. 

For example you have got the email list of 100 people you sent them mail, and 50 opened your email so now you got to see how many people interacted with your Email now next time you will filter out those 50 people who opened your Email or did some interaction and the further filtration will keep going. 

4. Keep your email interactive-

You can keep your emails simple while giving value to your recipients each time. If your content is valuable people will tend to know you and will keep consuming your content.

These are 4 simple tips for an Email Marketing Campaign.

You can use your website as landing page to convert your potential leads. You can read about Why does your business need a website?