“Why SEO is important?” answer to this question you will get in this article.
How do we get results of our queries on Google once we type and enter? Is it a magic and if ‘yes’ then can you do the same magic for your website?
Let’s understand it here-
SEO Search Engine Optimization is the free or organic technique of digital marketing which helps to enhance the quality of the website to reach the correct target audience.
So from the above sentence there are some takeaways-
- Organic or Free technique
- Enhance Quality of website
- Correct Target Audience
Let’s take these one by one in the journey to know why SEO is important
- Free or Organic technique-
SEO is a free technique which allows us to rank our website on our targeted niche. As it is free then anyone with the right knowledge can do it, and can rank up the website on right keywords its result is long run then the paid marketing.
- Enhance quality of website- Quality of website based on these 3 R’s –
- Relevant content-
- Right Targeting-
- Relevant Traffic-
To enhance the quality of the website important factors are Right content, Right Targeting and Relevant traffic.
Right Content will help us build and further allow our audience to have a long term relation with the website. A long term relation will be maintained by those in the same way who are interested in our content.
- Right Target Audience- Targeting the right thing to the right person.
A simple example: A Finance manager looking to increase his knowledge in finance will not spend 5 minutes on a website related to cooking even though the website and recipe both are very lucrative but will spend hours if the website has content regarding his interest.
The right thing to do for the right person is very important.
But SEO is a time consuming process.
The combination of Right Content + Right Targeting will help us in Relevant Traffic.
Example-
There is a guy named Tarun he is an UPSC aspirant, looking for UPSC website and material to read to expand his knowledge and preparations
He opened google on his mobile made a search for his relevant topic UPSC Study material got 10 organic results including 2 ads which is running above those organic results he clicked on a website named XYZ upsc classes, he started reading but after spending 2 minutes he understood that is not for UPSC but for MPPSC he left the website and made a search again and then came across to ABC UPSC he started reading it and got useful material over this website, as Tarun got a relevant website supporting his interest he bookmarked ABC Upsc and remembered it too, now for any kind of information Tarun knows that there is one authentic website named ABC upsc after some days he started to share this website to his acquaintance and friends for their help.
This is how Right Content ,Right Traffic and Right Targeting.
SEO is a free technique anyone can do, But with the right goal and correct application of technique and with website optimization. This article similarly explains Why does a business need a website ?In this article you get to know about goals and how to set those goals.
